Review: Sweet Freedom Choc Pot

Being dairy-free for me is bloody difficult.  Not only do I constantly crave chocolate, want Nutella on toast at all times of the day and feel the need to have the Not Chicken Nuggets from work (Yard & Coop, NQ) in and around my mouth more than would be deemed acceptable – quitting dairy is (and will probably always be) an uphill struggle.  However, to make the ban a little bit more tantalisingly sweeter I have discovered the moreish Sweet Freedom Choc Pot.

I’ve self-enrolled myself in the Sweet Freedom family for a couple months now.  See my raving post on the Choc Shot here. And obviously, I have been buzzing about the idea of a dairy-free Nutella-alternative since the brand announced earlier this year that it would be hitting ASDA shelves.  Upsettingly however, my local ASDA have JUST got the choc pot in stock extremely recently!

That’s going straight in my bahsket.

The details:

Sweet Freedom prides themselves on the ethic of ‘I do not’ and ‘no way’.  This means all of their products (including the Choc Pot) contain and are free from:

  • Chemical processing
  • Palm Oil
  • Dairy, gluten, nuts and GMOs
  • Preservatives

Their products are made naturally in the UK, and are suitable for the veggies and vegans striving among us.  Basically – its super good stuff and ANYTHING is better than a product promoting the dairy industry.

The Ingredients:

Listed on the 250g pot, the ingredients are as follows:

  • Apple extract
  • Grape and carob extract
  • Water
  • Cocoa
  • Natural Flavouring
  • Rapeseed Oil
  • Sunflower lecithin

Shall we compare this to the list of ingredients on a Nutella pot?

  • Sugar
  • Palm Oil
  • Hazelnuts
  • Fat-reduced cocoa
  • Skimmed milk powder
  • Whey powder (milk)
  • Emulsifier: Lecithin and Vanillin

If you’re not sold already just on the ingredients list alone then let’s dissect the Nutritional information.  Each element listed is per 100g of substance.

Choc Pot:

Energy kJ: 1143
Energy kcal: 272
Fat: 8g
Fat of which Saturates: 3g
Carbohydrates: 43g
Carbohydrates of which Sugars: 38g
Fibre: 7g
Protein: 3g
Salt: 0g


Energy kJ: 2278
Energy kcal: 546
Fat: 31.6g
Fat of which Saturates: 11g
Carbohydrates: 57.6
Carbohydrates of which Sugars: 56.8
Fibre: N/A
Protein: 6g
Salt: 0.114g

Now I’m not being funny – but it doesn’t take a mathematician to put two and seven together to produce the outcome that the Choc Pot is WAY better for you than Nutella.  Obviously, both are a calorific treat but come on, if I can have chocolate spread on a crumpet for breakfast and not feel as guilty as I usually would, which one am I going to select in the supermarket?

Taste test:

For some (me 80% of the time) it’s more about the taste than anything.  Obviously, the sugary, heavenly smooth and sickly substance of Nutella is a dream.  It’s so bloody good and in reality, I am always going to be in love with that little jar of heaven.  But deep down I know the Choc Pot is the all-around winner.

While Nutella you can gulp down serving after serving, the rich combination of ingredients and smooth dark chocolate cocoa component seriously only allows you to have a teaspoon full of Choc Pot.  You don’t want any more than that.  It might not be as sickly as Nutella, but it is as satisfying.  It’s like Cadburys VS Lindt.  Both are heavenly, but one is a lot easier to swallow a bar whole than the other.

I absolutely love it.  It’s seriously changed the way I see toast in the morning (dat look of love doe) and I genuinely feel SO much better about indulging in a spoon for a little taste of something sweet.  Does it make me sad that I am enthusing about chocolate spread?  Pitting the both against each other?  Maybe but maybe not.  Seriously though, try it for yourself – you won’t be disappointed!

Get ya mitts on the Sweet Freedom Choc Pot chocolate spread now, available in selected ASDA and Boots stores.

E x


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